Eligibility Requirements and Geographic Restrictions
According to official guidelines from Frito-Lay, Inc., participation in the sweepstakes is strictly limited to legal U.S. residents residing in designated zip codes across Oklahoma and Texas. Entrants must be at least 18 years old and possess a valid U.S. driver’s license or government-issued photo ID at the time of entry. Employees, contractors, directors, and officers of Frito-Lay, Inc., Genesco Sports Enterprises, Inc., Dallas Basketball Limited, the National Basketball Association (NBA), NBA Properties, Inc., NBA Media Ventures, LLC, and NBA member teams are ineligible. Immediate family members and individuals living in the same household as excluded personnel are also barred from participating.
Sweepstakes Timeline
The promotion begins on March 23, 2026, at 12:00 a.m. Central Time (CT) and concludes on March 29, 2026, at 11:59:59 p.m. CT, as measured by the official time-keeping devices of the administrator, Genesco Sports Enterprises, Inc. All entries must be received within this specific timeframe to be considered valid.
Methods of Entry
Entrants can participate using text messaging during the active sweepstakes period. According to the rules provided by Frito-Lay, Inc., participants can use an SMS-enabled mobile phone to text the keyword “RUFFLES” to 23955. Alternatively, users can utilize a mobile phone camera to scan a QR code on select sweepstakes advertising materials, which automatically opens the default messaging application with the short code and keyword prepared. Standard message and data rates may apply depending on the participant’s wireless service provider.
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