Why car brands investing in football

Sunday, December 17, at night, Groupama stadium, in Lyon. As the stadium fills up and the fever goes up, before a game with high stakes against Marseille, the president of Olympique lyonnais (OL), Jean-Michel Aulas, welcomes the direction of Hyundai. The Korean manufacturer will announce Wednesday, December 20, the extension of its partnership with the OL until June 2020. Hyundai is on the jersey of the team since 2012. Then, in a shrewd entrepreneur, the president Aulas boasts the “shared values” by the OL and its sponsor.For its part, once the photos made, the director-general of Huyndai France, Lionel French-Keogh, slides : “This partnership offers us the reputation. If you bought the same volume of advertising, it would cost 20 million euros per year… “. It is, therefore, the estimated value of this contract, but this is not what pays the mark. The figure would be 10 million euros, according to the Journal du Dimanche, an amount that Lionel French-Keogh refuses to confirm.Hyundai invites fans to test a car in going to see a matchAnd that’s not all. “Put his name on a shirt, this is the easiest. Then, you need to know “. It is therefore investing 2 million euros per year additional to communicate around this commitment. In addition, for the past two years, Hyundai invited the inhabitants of the region to test a car in going to see a match. Thanks to this, Hyundai sells 15 to 20 % of cars in addition in the region of Lyon and in the rest of France.Read : Paris the sport electric car, on The contrary, the Korean, the French manufacturers have deserted the football. Peugeot has been, during 87 years of age, his name on the jersey of FC Sochaux. But it was the owner of the club. It was sold in 2015 to a chinese group. And the Lion is gone. Football has become very expensive. In addition, the French manufacturers do not need notoriety in France.But football is also being used to strengthen the capital sympathy of which has a brand. By participating in the happy moments lived by the fans, she becomes closer to these potential customers. This is the effect football, that does not necessarily give the motor sport. It is this that is sought by Volkswagen in investing, too, in football in France.Twinning between local dealers and amateur clubs , The group became the main sponsor of the national team in 2013, taking over from Citroen. It has also just announce the continuation of this partnership until 2023. “Football is really the first sport in France, with 2.1 million graduates, 17 000 clubs and over 130 000 people registered in the clubs by supporters “, explains Ghislain Laffite, the marketing director of Volkswagen France. ” It is also the one who made the biggest audiences on television. Through this partnership, we will address to all fans of football, including the fans who play on Sunday “.Read : Tony Estanguet : “The educational challenge of the olympic games 2024 “The brand encourages twinning between local dealers and amateur clubs : 60 benefit. They have loan cars, get the shirts in the colors of Volkswagen. The German manufacturer, like the Korean, is also supporting the women’s football. They are aware of the fact that its practice is in full swing. And all they have in mind the maturity date of 2019, where the world Cup football to be held in France.Contracts are very detailedvehicle brands that can also be combined with an event. Fiat has chosen to be a sponsor of the League Cup. In this respect, the company its name in the stadiums, on the notes, sometimes puts a car at the edge of the field. This creates sometimes difficult situations. When Lyon is playing a Cup match, Hyundai should be clear.On the global front, the sponsor of the world Cup is none other than… Hyundai. Accordingly, in the next World, in Russia, the Blue will move in the bus signed by the Korean. In contrast, Volkswagen will be able to continue to communicate its support to the Blue outside of the framework of the competition.This sharing of tasks is bounded by contracts that are very detailed, making hundreds of pages, and their application is closely monitored by a battery of lawyers. “The organisers of the competition know the value of their event. They make sure to get the best report “, slips a actor of these discussions. Welcome to the era of sport business…———————The “olympic law” between the Assembly,The national Assembly opened the debate Wednesday, December 20, on the law of the olympic games. This text, supported by the ministry of sports, must adapt French law to the contract of ” host city “ signed by the mairie de Paris with the international olympic Committee (IOC), which supports Games up to a third of the budget, or 1.4 billion euros. During the three month period, around competitions, the display of the sponsors of the IOC and of the games of 2024 would, exceptionally, be permitted on monuments or classified sites hosting competitions and in a perimeter of 500 meters around. This clause concerned the associations, but between the obligations accepted by France for the Games.

Football transfer news and rumours: Real Madrid and Monaco ‘agree £160m fee for Kylian Mbappe’ –

Telegraph.co.united kingdom

Football transfer news and rumours: Real Madrid and Monaco &#39agree £160m fee for Kylian Mbappe&#39
Telegraph.co.united kingdom
Certainly one of this summer time&#39s greatest transfer sagas might be visiting an finish. Marca are convinced that Monaco and Real Madrid have agreed a €180million (£160million) fee for Kylian Mbappe, an offer that will result in the teen the planet&#39s most costly player.
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Real Madrid &#39agree £160m deal for Kylian Mbappe&#39 in transfer that will break record fee
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PSG ‘table bid’ to sign Arsenal star Alexis Sanchez as speculation over Chilean’s future continues –

PSG &#39table bid&#39 to sign Arsenal star Alexis Sanchez as speculation over Chilean&#39s future continues

The Chilean has under 12 several weeks remaining on his contract in the Emirates, using the Gunners forward a lengthy-time target for that Ligue 1 giants, reports Football London. It had been claimed Sanchez travelled to Paris a week ago for transfer talks with PSG
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Liverpool transfer news LIVE – Have Reds made third Naby Keita bid? Odds shorten on Van Dijk to Anfield – Liverpool Echo

Liverpool Echo

Liverpool transfer news LIVE – Have Reds made third Naby Keita bid? Odds shorten on Van Dijk to Anfield
Liverpool Echo
Joe Rimmer and all of those other team is going to be along with you today from 7am to make sure constant coverage of the things LFC, including news, great photos, nostalgia, live interviews plus much more. The ECHO may also supply you with the latest transfer news
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Man City new package revealed – Manchester Evening News

Manchester Evening News

Man City new package revealed
Manchester Evening News
Phil Foden&#39s meteoric rise at Manchester City ongoing because the teen was utilized alongside £100m-price of talent to advertise the club&#39s new away package. Just days after Pep Guardiola described the 17-year-old like a &#39gift&#39 – he arranged with Leroy Sane and
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Manchester City still wishing to sign Alexis Sanchez – sources –

Manchester City still wishing to sign Alexis Sanchez – sources

La — Manchester City continue to be hopeful of signing Alexis Sanchez, but might have to switch their top attacking target if Arsenal maintain their position that he’s not for purchase. Gunners boss Arsene Wenger has reiterated his stance the
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Journalist provides latest update on Liverpool’s bid to sign top 22-year-old star –

The Game Review

Journalist provides latest update on Liverpool&#39s bid to sign top 22-year-old star
The Game Review
Naby Keita really wants to join Liverpool this summer time however the RB Leipzig midfielder still hasn&#39t posted a proper transfer request, based on Kaveh Solhekol. The Guinea worldwide continues to be heavily associated with moving to Liverpool in the last couple
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World football’s most costly team position by position – SkySports

SkySports

World football&#39s most costly team position by position
SkySports
With Kyle Master signing for Manchester City, the England full-back is just about the world&#39s most costly right-back after finishing his change from Tottenham. Consequently, he slots right into a group of football&#39s costliest players by position featuring some

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Lukaku planning to emulate Ronaldo at Man Utd – Goal.com

Lukaku planning to emulate Ronaldo at Man Utd

Romelu Lukaku really wants to emulate Cristiano Ronaldo&#39s career at Manchester U . s . because he eyes goals and trophies under Jose Mourinho. Man City preferred to win Premier League. Lukaku showed up from Everton inside a deal apparently worth £75million, getting&nbsp…
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Alexis Sanchez ready to take pay cut to participate Manchester City? Transfer news and gossip from Tuesday’s papers –

Alexis Sanchez ready to take pay cut to participate Manchester City? Transfer news and gossip from Tuesday&#39s papers

Alexis Sanchez is apparently ready to have a pay cut to be able to join Manchester City. The Chilean&#39s future at Arsenal remains up in mid-air, despite Arsene Wenger&#39s insistence the winger will stay in the club. Reports have recommended that

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