Gradually, Indian mobile brands taken from the smartphone category and also got stuck towards the feature phones. Other Chinese brands like OnePlus, Meizu, Oppo, Vivo, etc. joined the Indian market and began showing their dominance. The Q4 2016 share of the market demonstrated that Indian mobile brands are totally lost their dominance as not one of them were built with a position in the top five and it was entirely occupied by Chinese brands.
I bet you understand the saying – What rises must come lower! This phrase suits perfectly for the Indian cell phone manufacturers. They were unable continue exactly the same growth before the Asian brands entering the Indian mobile market. The foremost and probably the most apparent reason can’t update using the current trend.
Though Micromax created a brand new sub-brand ‘Yu,’ however it hasn’t proven significant effect on the sales. The telephone is much better referred to as ‘the heater’ which devasted the company name. On the other hand, another brands like Karbonn, Intex, Spice, Videocon, etc. were busy in launching the same kind of smartphones by having an memory of four-8GB, while Xiaomi could gain recognition using its Redmi Note series.
Rise of Indian Cell Phone Makers –
image courtesy: networkindia.com
As the Indian mobile brands were battling to supply a better service, it had been time once the Chinese brand – Xiaomi, also known as ‘The Apple of China’ joined the Indian mobile market using its flagship phone Mi3. I still remember covering it, because the phone has completely altered the way in which internet marketing can be achieved. It had been the very first phone in India which was offered solely within an e-commerce website, and the initial brand introducing flash sales concept to India. It had been also the reason behind the undoing of Indian mobile brands as they couldn’t meet the brand new trend.
The primary distinction between the Indian mobile brands & the foreign brands are visible in their marketing strategies. The majority of the Chinese brands use aggressive marketing to promote their goods. They can contact influencers to advertise their products, which is an additional type of referral marketing. If Indian mobile brands need to see their former glory, they should focus on the following –
I do not know whether digital India & Make in India campaign has any impact on the mobile sales, however the Chinese brands seem to be killing our Indian brands. Exactly 3 years back I authored articles about how local Indian cell phone makers have began dominating the mobile Industry in India. It had been time when there have been no Chinese brands that be capable of give competition towards the then top mobile brands on the planet like Nokia, Samsung, LG, HTC, etc. In India, it had been local mobile brands like Micromax, Cellkon, Karbonn, etc. that have dominance within the Indian mobile industry.
Fall of Indian Cell Phone Makers:
As already pointed out, the aftersales support is terrible. Though nearly all these smartphones come in India the majority of the brands were unable provide replacements for that damaged smartphones promptly.
So far as I recall, Indian mobile brands have attempted every way possible to stick with your competition. They can launched the initial Android One smartphone, however it hasn’t added almost anything to the sales.
The canvas series from Micromax is really a this type of huge hit, as every college-going has began utilizing it. Another smartphone series like Karbonn Smart [Titanium], Cellkon’s Campus series, Intex Aqua series, etc. have experienced significant development in the sales. The primary reason behind the sudden rise is a straightforward strategy our Indian cell phone makers adopted.
In my opinion, the not too popular Chinese brands gave this concept. Should you remember, the unnamed Chinese-brand smartphones possess the specifications of 5-6′ inch in display size, an impression-screen, [+ stylus], dual SIM and microSD. These smartphones were costing just Rs. 5K. Your investment OS and make quality, as not everybody was conscious of phones & stuff in those days. So, if you notice the smartphones launched by Indian cell phone makers [three years back], they’ve each one of these specifications running on Android Operating System by having an excellent quality. The cost range was inside the budget of 7K.
This straightforward strategy brought towards the sudden rise of Indian cell phone makers. Well, there wasn’t any consistency within the growth by several reasons like unable to provide updates promptly, aftersales support, competitors offering better specifications for the similar cost tag, etc.
Q4 2016 – Indian smartphone share of the market
As already described the main reason within the article, our Indian users began utilizing an Android smartphone the very first time, which made every brand to evolve exactly the same, making budget-finish smartphones. Yeah, It had been our mobile brands who began the popularity! Prior to the launch of budget-finish Android smartphones, our Indian cell phone makers were concentrating more about feature phones [even today]. It had been even the time when Chinese brands created their Java-based phones showing different UIs [mimicing iPhone, Universe smartphones] and offered it for any cost tag of Rs. 3k – 5K. Initially, everything was smooth, because they are touchscreen phones, and also have the capacity of utilizing two Sim cards & a sd card.
Way forward for Indian Cell Phone Makers:
These unnamed Chinese brands passed on rapidly by cheap quality, radiation effects, etc. It made every Indian user to ditch them and proceed to other brands like Samsung, LG & The new sony. It had been time when Indian cell phone makers like Micromax, Karbonn, Spice, Intex, etc. created their budget-finish smartphones and revolutionized the mobile industry in India.
Fundamental essentials fundamental things our brands should follow a minimum of to stick with your competition. I suppose eventually, our local Indian mobile brands will popularity position again. Hope it comes down true soon. Future always changes and also the conjecture might have to go wrong, but hope will keep the dream alive. 🙂
- First of all, nobody is thinking about purchasing a smartphone with very less memory. So, upgrading the interior memory to 32GB is going to be a good thing
- Quality plays a substantial role, and R&D on design is vital as other brands influence the majority of the smartphone’s design. So, to remain ahead, R&D on design & showing innovation is important
- Prices may be the USP, and it is a well known fact. Every brand should take this into account while deciding the cost tag. If you notice, other brands are launching phones with better specifications to find the best cost tag. So, to stay in your competition, Indian mobile brands should show the disruption within the prices
- Marketing plays a substantial role, but following the same kind of strategy won’t show any effect as users are frustrated using the flash sales, invite-based sales. So, an innovative marketing strategy can invariably win the users’ hearts
- Finally, the after-sales support. The majority of the Chinese brands are recognized for poor service post sales, to win the very best position again, Indian brands should concentrate majority on after-sales too
First of all, these were nowhere near the competition of iPhones as even just in 2016, a few of the Indian mobile brands are launching smartphones having a 4/8GB memory. You are able to say, this is definitely the very first reason behind the undoing.